Fieldwork Supervision & Control
Fieldwork is a delicate part of a survey. Even when all
preliminary work has been done in-house, many companies prefer a
market research agency to do the fieldwork.
This is because fieldwork is a complex matter that easily can lead to inaccuracies. A solid monitoring and control of the proceedings reduces the chance of inaccuracies to the barest minimum. Quality Control Africa offers HIGH QUALITY RESPONDENT RECRUITMENT
The strengths of Quality Control Afrika are:
Fieldwork for quantitative research
A thorough briefing is an important aspect of the relationship between client and the agency. It guarantees an effective research design, where, in close cooperation with the client, specific questions and possible problems can be identified and solutions proffered. The strength of Quality Control Afrika in this regard are:
· Only skilled and experienced recruiters are used for all QCA studies.
Our moderators have rich experience obtained over
several years of service from top class
professional settings. And they always appear cool, calm and focused during the group sessions to
deal with individuality of the respondents in a collective way.
· Right respondents are recruited for FGDs
· Respondents are made to feel relaxed and refreshed all through the group sessions
FGDs are conducted in ideal settings with separate
observation rooms for video coverage (if
required). All sessions are treated in-depth with a wide variety of effective probing tools.
We limit the number of groups per moderator per day
to an average of two groups (unless otherwise
stated by client) because we believe in quality rather than quantity.
QCA adopts the two researchers per project approach.
While moderation and interviews are taking in
turns, the other takes note and both rub minds together in order to ensure rigorous, robust, and result
· Quality incentives are given to group participants at the end of the sessions.